How WildWooHoo works
The method
We turn complex ideas into creative experiences: music, dance, film, performance, collective and cultural works. The philosophy behind everything we do: people remember what they experience, not what they are told.
Most people explain. We translate. The studio's deeper skill is carrying an idea between worlds. Research to art. Logic to emotion. Data to story. An idea that lives in a paper or a strategy document becomes something a room can feel, move to and make together.
Music is our first format. The method behind it also makes keynotes, workshops and consultancy.
The five moves
Every WildWooHoo experience runs the same sequence, whatever the idea and whatever the format.
- Embody. Start with the body. People move, sing or make before they analyse, and a room of strangers becomes a group of participants.
- Reframe. Shift the angle. An unusual association or a cross-discipline parallel gives people a new place to see the idea from.
- Translate. Carry the idea into another medium. Music, movement, metaphor, image or story, whichever form lets a person feel it.
- Create. People make something with the idea. A line, a rhythm, a metaphor, a performance. Making is what makes it stick.
- Reflect. Close with meaning. People leave with a clear takeaway, agency and a reason to feel capable.
The worked example
The method grew from a real piece of work. Kangaroo Time began as WELI's PhD research on kangaroo behaviour and ran through all five moves, before the studio existed, to a finished song and film. The research entered the body as dance, found a new angle, crossed from data into music and image, was made rather than explained, and closed with a meaning an audience could carry home.
The result: AAAS Dance Your PhD Global Winner 2024, with coverage across 238+ outlets. Read the Kangaroo Time story.
One method, four ways in
The same five moves, sized to the moment.
Keynotes
Conference openers, closers and mid-afternoon resets that make the room a participant. Book a keynote.
Workshops
Research communication for universities and HDR cohorts, STEAM incursions for schools, creative thinking for teams. See university workshops and school incursions.
Consultancy
Creative strategy and research translation for organisations with a complex message to land. Partner with us.
Creative productions
Sci pop songs, films, books, installations and campaigns built from an idea. See our work, plus residencies and commissions.
Stay longer
Creative Research Engagement Partner. A 6 to 12 month retainer where the studio is embedded across an organisation's conferences, public engagement, research translation and staff development. One creative translator on the inside, shaping how your ideas meet people all year. Suits universities, research institutes and cultural organisations with a pipeline of moments, not just one event.
Partner with us to talk about a retainer.
Who it is for
- Conferences and companies. Turn your conference into something people remember. Reset a flat room. Grow creative thinking in your team.
- Universities and research. Help researchers and HDR students be understood in plain language. Make engagement and impact targets real and documented.
- Schools. Science that sticks because students move, sing and make. STEAM incursions for primary and lower secondary.
- Festivals and cultural organisations. Original science-art work that draws a crowd and then moves it.
- NGOs and causes. A complex cause or report, turned into a campaign people act on.
Contact
Tell us the idea you need people to feel. We will read it and reply.