# Logo + Wordmark variants

Generated 2026-06-08 from the cleaned green chip and the live wordmark SVG.

## Chip variants (PNG, 2048×2048)

### Metallic finishes
- `chip-silver.png` — brushed silver (default metallic, neutral)
- `chip-gold.png` — warm gold
- `chip-copper.png` — burnished copper
- `chip-bronze.png` — antique bronze (deeper than copper)
- `chip-platinum.png` — bright platinum (lighter than silver)

### Single-colour finishes (also metallic-treated for depth)
- `chip-emerald.png` — darker forest emerald
- `chip-magenta-accent.png` — brand-magenta metallic
- `chip-navy.png` — deep navy
- `chip-ink.png` — near-black, metallic ink
- `chip-cream.png` — near-white, metallic cream

The original canonical green chip lives at `../wildwoohoo-chip-green.png` (and at site root as `wwh-chip-green.png`).

## Wordmark variants (SVG, viewBox 900×160)

### Solid colours
- `wordmark-cream.svg` — canonical (`#FBF7EE`)
- `wordmark-black.svg` — pure black
- `wordmark-white.svg` — pure white
- `wordmark-ink.svg` — brand ink (`#0E0E0F`)
- `wordmark-sage.svg` — sage-bright (`#82BC97`) — brand accent green
- `wordmark-savanna.svg` — savanna (`#437055`) — chip body colour

### Metallic gradients
- `wordmark-silver.svg` — silver gradient
- `wordmark-gold.svg` — gold gradient
- `wordmark-copper.svg` — copper gradient

All wordmark variants include the chip-style edge cuts on the leftmost W and rightmost o with the small inward projections.

## Context-of-use guide

| Context | Recommended variant |
|---|---|
| Dark backdrop, formal print | Cream chip + cream wordmark |
| Dark backdrop, premium / event | Silver chip + silver wordmark |
| Cream / paper, formal print | Ink chip + ink wordmark |
| Single-ink stamp / fax | Black chip + black wordmark |
| Award / certificate / wedding-card paper | Gold chip + gold wordmark |
| Festival / awards programme | Gold OR copper chip + matching wordmark |
| Tech / digital surface | Silver OR platinum chip + silver wordmark |
| Heritage / vintage print | Bronze chip + copper wordmark |
| Music release artwork (dark) | Canonical green chip + cream wordmark |
| Music release artwork (cream) | Emerald chip + ink wordmark |

## To generate PNG raster for the wordmark variants

The wordmark variants are SVG. To rasterise at a specific size:

1. Open in browser, screenshot at zoom level for required pixel size, OR
2. Open in Illustrator / Affinity Designer / Sketch / Figma, export PNG at the size you need

The `lockup-preview.html` one folder up handles the full lockup at any browser-zoom resolution.

## Adding more variants

Variants were generated by `python3` using PIL with HSL hue-shift + luminance ramp. To add a new colour, edit the `variants` list in the script block of the brand-kit-2026-06-08 commit log message or in the repo history. The recipe:

```python
metallic(arr, (R, G, B))  # base RGB for the metallic ramp
```

with R, G, B in 0-255 range.